Xanadu Consultants draw on extensive primary and secondary research, all aggregated, analyzed, crosschecked
and presented in a consistent and accessible style.
Review of in-house databases – Created using 200+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, Xanadu’s in-house databases
provide the foundation for all related industry profiles.
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview.
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients.
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends
Finally Xanadu Consultant’s aggregate and analyze a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – Xanadu has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date.
